Skip to content

Our way forward

At ROWE, we believe the future of fashion is intentional, not excessive. That’s why we’re moving to a hybrid model: part ready-to-ship, part preorder. This shift allows us to serve both those who need something right away, and those who are happy to wait a little longer to support a more sustainable system. We’ve learned that preorders work best with a bit of buffer—cutting just one or two pieces per style leads to fabric waste, and that’s something we’re working to avoid. Producing in small, demand-based batches helps us reduce waste, avoid overproduction, and ensure that every piece is created with care and purpose. Preordering means you’re not just buying—you’re actively participating in a better way to make clothing. Thank you for being part of this shift.
JOIN OUR INSIDERS LIST

Last Call

SHOP
  • Save 29%

    The Women's Henley

    $96.00
    $68.00
    Available in 5 colours

    Made in our custom blend of modal and cotton, this waffle is super cozy. This piece features a functional henley neckline and rib cuffs.  We sugges...

    View full details
  • Save 27%

    The Boxy T-shirt in Rib

    $82.00
    $60.00
    Available in 3 colours

    Made in our blend of modal and cotton, this rib t-shirt is peak comfort. It is not a full crop, but hits just around the top of the hip and has a s...

    View full details
  • Save 33%

    The Jersey V Neck

    $72.00
    $48.00
    Available in 1 colour

    ALL SALE ITEMS ARE FINAL SALE Made in our blend of tencel and cotton, this jersey vneck will go with anything in your wardrobe. We have made slight...

    View full details
  • Save 38%

    The Men's Waffle Henley

    $110.00
    $68.00
    Available in 4 colours

    Made in our custom blend of modal and cotton, this waffle is super cozy. This piece features a functional henley neckline and rib cuffs. Please not...

    View full details
  • Save 42%

    The Unisex Crewneck in Fleece

    $110.00
    $64.00
    Available in 5 colours

    A unisex crew with raglan sleeves. This is a unisex fit, so women may want to size down if they prefer a more fitted look. For more sizing info, pl...

    View full details
  • Save 36%

    The Dropshoulder Crew

    $110.00
    $70.00
    Available in 3 colours

    This crew is a classic essential, featuring a slight dropshoulder, a ribbed waistband and cuffs. A truly versatile piece! WAFFLE FABRIC UPDATE: Thi...

    View full details
  • Save 32%

    The Long Sleeve Shirt in Rib

    $88.00
    $60.00
    Available in 3 colours

    ALL SALE ITEMS ARE FINAL SALE Made in our blend of modal and cotton, this rib long sleeve is a best selling staple. Please see our try on video her...

    View full details

Closet staples that respect people and the planet.

Elevated essentials, planet-friendly fabrics, small-batch manufacturing, and styles that go beyond the latest trends.

Ethical and thoughtful production

Made for people with love for the planet

One tree planted for every product sold